http://www.patricfranz.com Patric Franz - Art Director / Concepter / Life-long learner Fri, 18 Jan 2013 11:50:25 +0000 http://www.patricfranz.com en http://patricfranz.com/PIRELLI-PRINT-FOR-P7 http://patricfranz.com/following/patricfranz.com/PIRELLI-PRINT-FOR-P7 Fri, 18 Jan 2013 11:50:25 +0000 Patric Franz - Art Director / Concepter / Life-long learner 4795658 Brief : Launch the Cinturato P7 Blue, the first tyre that achieves the EU’s new AA blue label in performance and efficiency. Solution : Consumption to the minimum, performance to the limit. It’s not the future of tyres. It’s the future of cars. A tyre for Prius-Porsches. A tyre way ahead of cars. Role: Concept & Art Direction Client: Pirelli | Agency: 72andsunny | CD: Bryan Rowles, Carlo Cavallone <img src="http://payload124.cargocollective.com/1/3/120535/4795658/Pirelli_ad_905.jpg" width="895" height="633" width_o="895" height_o="633" src_o="http://payload124.cargocollective.com/1/3/120535/4795658/Pirelli_ad_o.jpg" data-mid="25607292" border="0" align="left"/><img src="http://payload124.cargocollective.com/1/3/120535/4795658/Pirelli_1_905.jpg" width="895" height="567" width_o="895" height_o="567" src_o="http://payload124.cargocollective.com/1/3/120535/4795658/Pirelli_1_o.jpg" data-mid="25607324" border="0" align="left"/><img src="http://payload124.cargocollective.com/1/3/120535/4795658/Pirelli_2_905.jpg" width="895" height="567" width_o="895" height_o="567" src_o="http://payload124.cargocollective.com/1/3/120535/4795658/Pirelli_2_o.jpg" data-mid="25607326" border="0" align="left"/><img src="http://payload124.cargocollective.com/1/3/120535/4795658/Pirelli_3_905.jpg" width="895" height="567" width_o="895" height_o="567" src_o="http://payload124.cargocollective.com/1/3/120535/4795658/Pirelli_3_o.jpg" data-mid="25607330" border="0" align="left"/> Brief : Launch the Cinturato P7 Blue, the first tyre that achieves the EU’s new AA blue label in performance and efficiency. Solution : Consumption to the... http://patricfranz.com/O-NEILL-EVOLUTION http://patricfranz.com/following/patricfranz.com/O-NEILL-EVOLUTION Fri, 18 Jan 2013 11:50:24 +0000 Patric Franz - Art Director / Concepter / Life-long learner 4795735 Brief : Create an eye-catching poster for one of the biggest snowboard competitions out there. Something that will energize people to watch the live event and check out the online content. Solution : A huge jump, wild tricks, laser lights. It’s like science fiction, right before your eyes. Role: Concept & Design Client: O'Neill | Agency: 72andsunny | CD: Bryan Rowles, Robert Nakata <img src="http://payload124.cargocollective.com/1/3/120535/4795735/logo_905.jpg" width="895" height="581" width_o="895" height_o="581" src_o="http://payload124.cargocollective.com/1/3/120535/4795735/logo_o.jpg" data-mid="25608658" border="0" align="left"/><img src="http://payload124.cargocollective.com/1/3/120535/4795735/2012_ONEILL_EVOLUTION_VERTICAL_HIRES_905.jpg" width="895" height="1308" width_o="895" height_o="1308" src_o="http://payload124.cargocollective.com/1/3/120535/4795735/2012_ONEILL_EVOLUTION_VERTICAL_HIRES_o.jpg" data-mid="25607697" border="0" align="left"/><img src="http://payload124.cargocollective.com/1/3/120535/4795735/2012_ONEILL_EVOLUTION_HORIZONTAL_HIRES_905.jpg" width="895" height="613" width_o="895" height_o="613" src_o="http://payload124.cargocollective.com/1/3/120535/4795735/2012_ONEILL_EVOLUTION_HORIZONTAL_HIRES_o.jpg" data-mid="25607694" border="0" align="left"/><img src="http://payload124.cargocollective.com/1/3/120535/4795735/Podium_905.jpg" width="895" height="650" width_o="895" height_o="650" src_o="http://payload124.cargocollective.com/1/3/120535/4795735/Podium_o.jpg" data-mid="25698350" border="0" align="left"/> Brief : Create an eye-catching poster for one of the biggest snowboard competitions out there. Something that will energize people to watch the live event and... http://patricfranz.com/CALL-OF-DUTY-LIVE-ACTION-TRAILER http://patricfranz.com/following/patricfranz.com/CALL-OF-DUTY-LIVE-ACTION-TRAILER Thu, 01 Nov 2012 03:45:45 +0000 Patric Franz - Art Director / Concepter / Life-long learner 4357971 Brief : Launch Call of Duty Black Ops 2 Solution : We created a simple story based on a continuous chain of surprises. Every surprise gets bigger and bigger until the final show down. Directed by Guy Ritchie. Role: Concept Client: Activision | Agency: 72andsunny | ECD: Glenn Cole Brief : Launch Call of Duty Black Ops 2 Solution : We created a simple story based on a continuous chain of surprises. Every surprise gets bigger and bigger until... http://patricfranz.com/RING-A-LOT-APP-HYPER-ISLAND-CREATIVE-TASK http://patricfranz.com/following/patricfranz.com/RING-A-LOT-APP-HYPER-ISLAND-CREATIVE-TASK Tue, 15 May 2012 06:56:47 +0000 Patric Franz - Art Director / Concepter / Life-long learner 2092214 Problem: There are thousands of talented musicians and bands in the world, but only some of them reach a wider audience. MySpace & co. help things along, but on these platforms the artists get lost in the masses. Solution : This is why the artists can be heard precisely where they are guaranteed to get the attention: As mobile ringtones. We are developing a mobile application that, for every incoming call, plays a new song by an unknown artist instead of the usual ringtone. This gives the artists access to their very own private audience of mobile-using music fans, while the fans themselves are given the opportunity to discover new bands. Role: Concept & Design Client: Hyper Island | Check out the Band: Must have been Tokyo <img src="http://payload.cargocollective.com/1/3/120535/2092214/_0000_Key Visual_905.jpg" width="895" height="567" width_o="895" height_o="567" src_o="http://payload.cargocollective.com/1/3/120535/2092214/_0000_Key Visual_o.jpg" data-mid="13039337" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/2092214/_0001_Key Visual Close_905.jpg" width="895" height="567" width_o="895" height_o="567" src_o="http://payload.cargocollective.com/1/3/120535/2092214/_0001_Key Visual Close_o.jpg" data-mid="13039338" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/2092214/_0002_Call_905.jpg" width="895" height="567" width_o="895" height_o="567" src_o="http://payload.cargocollective.com/1/3/120535/2092214/_0002_Call_o.jpg" data-mid="13039340" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/2092214/_0003_Overview_905.jpg" width="895" height="567" width_o="895" height_o="567" src_o="http://payload.cargocollective.com/1/3/120535/2092214/_0003_Overview_o.jpg" data-mid="13039345" border="0" align="left"/> Problem: There are thousands of talented musicians and bands in the world, but only some of them reach a wider audience. MySpace & co. help things along, but on... http://patricfranz.com/STOP-PIRACY-A-SHADY-PAST http://patricfranz.com/following/patricfranz.com/STOP-PIRACY-A-SHADY-PAST Sun, 15 Jan 2012 14:28:57 +0000 Patric Franz - Art Director / Concepter / Life-long learner 2611040 Brief : Create awareness that medication ordered over the internet can risk your health. Solution : We developed the insight: Illegal medication have a shady past. Out of this we created a clip and a microsite that shows the history of an illegal pill and the damage it can achieve. The movie was shot in point of view and in rewind mood, so you follow the pill from the inside of the mouth until the small dirty workshop in asia. Role: Concept Client: Stop Piracy | Agency: Maxomedia BSW AG | CD: Reto Schild Brief : Create awareness that medication ordered over the internet can risk your health. Solution : We developed the insight: Illegal medication have a shady... http://patricfranz.com/BRUTAL-BREWING-A-HYPER-ISLAND-PROJECT http://patricfranz.com/following/patricfranz.com/BRUTAL-BREWING-A-HYPER-ISLAND-PROJECT Fri, 06 Jan 2012 08:00:21 +0000 Patric Franz - Art Director / Concepter / Life-long learner 2091207 Brief : Develop a brand, a website, and a strategy for consumer engagement. The client requested user generated content, a means to provide fun for the user, and something "weird, artistic, crazy, and engaging." The client expectation for the campaign was to "turn it up to 11." Solution : We created a three part campaign: 1. Engage the existing fan groups on facebook to submit challenges to Brutal Brewing on a microsite. 2. After a set period, Brutal Brewing executes the 10 highest rated challenges and uploads them to the site. 3. Brutal Brewing makes a beer with the Twitter/FB icons of the submitters printed on the can as well as the 10 challenges. Role: Concept & Design Client: Brutal Brewing | Team: Patric Franz, George Hastings, Xue Mei Rohdin, Lina Eriksson, Nicola Antonazzo <img src="http://payload.cargocollective.com/1/3/120535/2091207/ok_0000_1_905.jpg" width="895" height="517" width_o="895" height_o="517" src_o="http://payload.cargocollective.com/1/3/120535/2091207/ok_0000_1_o.jpg" data-mid="13105887" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/2091207/ok_0001_2_905.jpg" width="895" height="517" width_o="895" height_o="517" src_o="http://payload.cargocollective.com/1/3/120535/2091207/ok_0001_2_o.jpg" data-mid="13105888" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/2091207/ok_0002_3_905.jpg" width="895" height="517" width_o="895" height_o="517" src_o="http://payload.cargocollective.com/1/3/120535/2091207/ok_0002_3_o.jpg" data-mid="13105889" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/2091207/ok_0003_4_905.jpg" width="895" height="517" width_o="895" height_o="517" src_o="http://payload.cargocollective.com/1/3/120535/2091207/ok_0003_4_o.jpg" data-mid="13105890" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/2091207/ok_0005_6_6_905.jpg" width="895" height="517" width_o="895" height_o="517" src_o="http://payload.cargocollective.com/1/3/120535/2091207/ok_0005_6_6_o.jpg" data-mid="13105960" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/2091207/ok_0004_5_905.jpg" width="895" height="517" width_o="895" height_o="517" src_o="http://payload.cargocollective.com/1/3/120535/2091207/ok_0004_5_o.jpg" data-mid="13105891" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/2091207/ok_0005_6_905.jpg" width="895" height="517" width_o="895" height_o="517" src_o="http://payload.cargocollective.com/1/3/120535/2091207/ok_0005_6_o.jpg" data-mid="13105892" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/2091207/ok_0006_7_7_905.jpg" width="895" height="517" width_o="895" height_o="517" src_o="http://payload.cargocollective.com/1/3/120535/2091207/ok_0006_7_7_o.jpg" data-mid="13105959" border="0" align="left"/> Brief : Develop a brand, a website, and a strategy for consumer engagement. The client requested user generated content, a means to provide fun for the user, and... http://patricfranz.com/SVT-SWEDISH-TV-A-HYPER-ISLAND-PROJECT http://patricfranz.com/following/patricfranz.com/SVT-SWEDISH-TV-A-HYPER-ISLAND-PROJECT Thu, 05 Jan 2012 13:36:45 +0000 Patric Franz - Art Director / Concepter / Life-long learner 1568172 Brief : Bring current and future SVT Play users to the big screen TV. Solution : We call our offering Content+ We want to focus on content. We want to extend the experience before, during and after a show. Aim is to offer meaningful and rich experiences throughout the TV program. Throughout a show the users will receive interactive touch points in form of video content such as extended interviews, full lenght background intros etc. Also games and SVT has a lot of un-used video content. Let's bring that into life. Role: Concept and design Client: SVT | Team: Patric Franz (CH), Vesa Riste (FIN), Claudia Bello (SWE), Olivier Gillaizeau (FRA), Monica Enecrona (SWE) <img src="http://payload.cargocollective.com/1/3/120535/1568172/content-_905.jpg" width="895" height="567" width_o="895" height_o="567" src_o="http://payload.cargocollective.com/1/3/120535/1568172/content-_o.jpg" data-mid="13104363" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1568172/circle_905.jpg" width="895" height="567" width_o="895" height_o="567" src_o="http://payload.cargocollective.com/1/3/120535/1568172/circle_o.jpg" data-mid="13104362" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1568172/1_905.jpg" width="895" height="567" width_o="895" height_o="567" src_o="http://payload.cargocollective.com/1/3/120535/1568172/1_o.jpg" data-mid="13104217" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1568172/2_905.jpg" width="895" height="567" width_o="895" height_o="567" src_o="http://payload.cargocollective.com/1/3/120535/1568172/2_o.jpg" data-mid="13104219" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1568172/3_905.jpg" width="895" height="567" width_o="895" height_o="567" src_o="http://payload.cargocollective.com/1/3/120535/1568172/3_o.jpg" data-mid="13104220" border="0" align="left"/> Brief : Bring current and future SVT Play users to the big screen TV. Solution : We call our offering Content+ We want to focus on content. We want to extend the... http://patricfranz.com/EINAR-STRAY http://patricfranz.com/following/patricfranz.com/EINAR-STRAY Thu, 05 Jan 2012 13:36:40 +0000 Patric Franz - Art Director / Concepter / Life-long learner 1584518 Brief : Einar asked us to create a music video for his single "Your Heart Isn't A Heart" within a timeframe of two weeks. Solution : The lyrics of the song are commentary on how the world is evolving today. The songs' tone is largely apprehensive yet ends on a hopeful note. To capture the emotion and drama of the piece, we chose to hire a sign language interpreter/dancer to sign the lyrics as well as emulate the tone with human expression. Role: Concept, Shooting & Editing with my mates Gareth Lymer & Oliver Gillaizeau Client: Einar Stray | Sign Language: Marthe Ødegård Olsen Jr. <img src="http://payload.cargocollective.com/1/3/120535/1584518/_0018_02_job04_905.jpg" width="905" height="560" width_o="1266" height_o="784" src_o="http://payload.cargocollective.com/1/3/120535/1584518/_0018_02_job04_o.jpg" data-mid="13198707" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1584518/_0019_03_job04_905.jpg" width="905" height="560" width_o="1266" height_o="784" src_o="http://payload.cargocollective.com/1/3/120535/1584518/_0019_03_job04_o.jpg" data-mid="13198709" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1584518/_0020_04_job04_905.jpg" width="905" height="560" width_o="1266" height_o="784" src_o="http://payload.cargocollective.com/1/3/120535/1584518/_0020_04_job04_o.jpg" data-mid="13198712" border="0" align="left"/> Brief : Einar asked us to create a music video for his single "Your Heart Isn't A Heart" within a timeframe of two weeks. Solution : The lyrics of the song are... http://patricfranz.com/GAUPARK-SHOPPINGMALL http://patricfranz.com/following/patricfranz.com/GAUPARK-SHOPPINGMALL Thu, 09 Jun 2011 10:58:14 +0000 Patric Franz - Art Director / Concepter / Life-long learner 1568467 Brief : Gäupark Shoppingmall was looking for a way to communicate their wide range of products. Solution : We created a campaign that showed that Gäupark is the right address for everything. We took away the "Gäu" from the "park" and replaced it with different themes like the "Fashionpark", "Easterpark" etc. The typography was shot with real products out of the different stores. Role: Concept & Art Direction Site: www.gaeupark.ch Client: Gaupark | Agency: Maxomedia BSW AG | CD: Reto Schild <img src="http://payload.cargocollective.com/1/3/120535/1568467/_0003_4_905.jpg" width="895" height="383" width_o="895" height_o="383" src_o="http://payload.cargocollective.com/1/3/120535/1568467/_0003_4_o.jpg" data-mid="13075440" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1568467/S_905.jpg" width="895" height="934" width_o="895" height_o="934" src_o="http://payload.cargocollective.com/1/3/120535/1568467/S_o.jpg" data-mid="13075449" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1568467/T_905.jpg" width="895" height="992" width_o="895" height_o="992" src_o="http://payload.cargocollective.com/1/3/120535/1568467/T_o.jpg" data-mid="13075456" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1568467/_0005_6_905.jpg" width="895" height="323" width_o="895" height_o="323" src_o="http://payload.cargocollective.com/1/3/120535/1568467/_0005_6_o.jpg" data-mid="13075441" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1568467/E_905.jpg" width="895" height="942" width_o="895" height_o="942" src_o="http://payload.cargocollective.com/1/3/120535/1568467/E_o.jpg" data-mid="13075444" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1568467/_0007_8_905.jpg" width="895" height="407" width_o="895" height_o="407" src_o="http://payload.cargocollective.com/1/3/120535/1568467/_0007_8_o.jpg" data-mid="13075443" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1568467/G_905.jpg" width="895" height="815" width_o="895" height_o="815" src_o="http://payload.cargocollective.com/1/3/120535/1568467/G_o.jpg" data-mid="13075446" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1568467/_0002_3_905.jpg" width="895" height="247" width_o="895" height_o="247" src_o="http://payload.cargocollective.com/1/3/120535/1568467/_0002_3_o.jpg" data-mid="13075436" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1568467/D_905.jpg" width="895" height="942" width_o="895" height_o="942" src_o="http://payload.cargocollective.com/1/3/120535/1568467/D_o.jpg" data-mid="13075728" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1568467/_0000_1_905.jpg" width="895" height="547" width_o="895" height_o="547" src_o="http://payload.cargocollective.com/1/3/120535/1568467/_0000_1_o.jpg" data-mid="13075434" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/120535/1568467/_0001_2_905.jpg" width="895" height="547" width_o="895" height_o="547" src_o="http://payload.cargocollective.com/1/3/120535/1568467/_0001_2_o.jpg" data-mid="13075435" border="0" align="left"/> Brief : Gäupark Shoppingmall was looking for a way to communicate their wide range of products. Solution : We created a campaign that showed that Gäupark is the...